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April 12, 2014

Use Blogging & Social Media to Raise Money for the Environment

The best way to predict your future is to create it. ~ Abraham Lincoln #inspirational #quote

Graphic via Personal Excellence.

Dreaming big is expensive, once you start to realize those dreams. Luckily, money for helping the environment is definitely out there. In order to convince people that they should contribute to your ecofriendly cause, it’s good to have every advantage. We can’t help with everything, but we do have one amazing tip to help you learn how to raise money for an environmental project: use the art of blogging and microblogging to share your team’s inspiration, generate excitement, and chronicle your progress. You will be successful and see the numbers climb with each new project.

Blogging versus Microblogging

Conventional blogging mean longer, more in-depth posts about a given topic. The article you’re currently reading is an example of that! Blogging is designed to teach and entertain the reader all in one go. Microblogging, on the other hand, consists of shorter blurbs, likely without longer paragraphs that go into detail. Often microblogging is image-focused. It can still be entertaining and informative, but it’s just a snippet of the story.

dreaming hands

Photo by Gisela Giardino.

Microblogging is generally done on social media networks, most notably Twitter and Facebook, but you can use many different platforms, including LinkedIn, Google+, Tumblr, and more. Organizations often use microblogging to post a teaser, directing readers back to their main blog for the full story.

Promote Engagement

Both blogging and microblogging can keep people engaged during your project’s entire journey, especially if you invite them to participate by commenting and giving feedback. Don’t just keep a record of your achievements. Record your challenges, your struggles, and talk about how you dealt with them. Being genuine will keep your audience engaged and more proactive about donating time or money to your cause.

The Inner Announcer

Speak up, make your voice heard

Graphic by Howard Lake.

Your fundraising activities are likely going to take you through the realm of bake sales, walk-a-thons, races, and so on. Use your social media profiles as a way to announce every event. The key is to start with an introduction on your blog, then state clearly that you’re going to keep running announcements on Twitter (for example) with the hashtag they can look for.

Cheering on your associates, loudly proclaiming winners of the fundraising race, and having some fun can draw a lot of attention for this campaign and all your future campaigns. You can also post pictures of the winners for them to share with their friends and family, thus spreading the joys and passions of your environmental efforts into a success story that travels on it’s own to inspire others.

These tips are just to get you started! By using bloggy ideas and tweaking them to your specific needs, you’ll be well on your way to a successful fundraising campaign, now and in the future. Good luck!

More fundraising resources: Take the Initiative to Promote Environmental Preservation in Your Community, How to Raise Money for a Environmental Project Online, How to Raise Money for an Environmental Project Using Creeklife, Protect the Environment by Fighting Re-Zoning, Crowdfund a Creek Cleanup with the Help of Your Local Art Community, Environmental Cleanup on Private Property: How to Identify Landowners and Get Their Permission.

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Posted by Mark Contorno.

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