Fundraising Videos Are Essential For Raising Money.
There is no question that most people prefer to watch TV than read a book. Video, like TV, is a closer approximation to direct experience than is reading. There is also less information contained in text, which is why the expression “a picture is worth a thousand words” was coined, and hence why online fundraising video ideas are so invaluable to organizations that want to make a big impact.
Video Marketing: An Easy Fundraising Idea
Donation videos already being used to great effect for marketing purposes for a fundraising event, and there is no reason why you can’t put it to work to promote an online fundraising campaign that you are promoting.
The tools for making video are all around you. Most smart devices record video and there is an abundance of video editing apps and software available. This inexpensive way of producing a video really shows your authenticity. if you want to clean it up a bit, you need only do a two minute search on your favorite search engine to find editing apps and software to clean it up if need be
Video Fundraising Ideas For Non-Profit Organizations
If you are like many people who don’t relish being in front of a camera, that’s fine because often, showing is better than telling. Whether your cause is about protecting watersheds, about a group of people, or whatever, the cause itself can be the star of the show.
If you don’t want to narrate the video, that’s fine too. You can write a script and hire someone with a good voice from fiverr.com for $5 to make a voice recording. You can also hire someone there to match the recording to the video that you recorded.
It is even possible to make a video without having to make a video. If you have a number of compelling photos, a video slide show can be put together with an editor in which the fund raising event pictures are set to background music. There can be a voice-over with very light background music or possibly text but a voice-over is far more effective. Each photo can transition to the next using simple fades.
How To Make Fundraising Videos That Work
It is recommended that you not use fancy transitions because you don’t want the viewer to be wowed by the transitions rather than the core message of your cause. You want them to donate to your cause and a powerful emotional video does that, not technical wizardry. To get an idea of what a video slide show is like, you might want to check out this site, Animoto.
Be aware that Animoto goes overboard with their transitions, but you may be able to find a few simple examples there that are very compelling. All things being equal, a real video recorded with a video recorder works better.
When making your video, you should plan it out, spotlight your cause (not your organization), keep it short (less than 3 minutes), and you should make it clear to the visitor near the end that you are raising funds and that you’re asking for donations. Fundraising videos on youtube are not going to be watched much longer than this unless they are familiar with who you are already.
Tell A Story With Your Video
One other point which is very important is that you should do what Hollywood does when they make a movie: they tell a story. Story telling is a powerful way to engage the viewer. Getting a person to donate to your cause is more than making him or her understand your message. They must also be made to feel the same way that you do about your cause. This video is a great example of story telling. Although it’s just about a turtle, it has a way of tugging at your heartstrings. A lot can be learned by studying it.
Posted by Mark Contorno